Good Morning Britain fans have accused Richard Madeley of being 'insensitive' with his line of questioning while interviewing a Corrie star.
Actor Peter Ash, 38, is currently playing MND sufferer Paul Foreman on the ITV soap.
He appeared on GMB alongside Sam Hayden-Harler, who was diagnosed with the condition at age 35, to talk about how he was helping him with the hard-hitting storyline.
But viewers were less than impressed when Richard said: "Peter, let's get down to the nitty-gritty, what does he show you to do in terms of movement?"
Actor Peter struggled to answer the question as he appeared overcome by emotion.
Kate Garraway then tried to make him feel better by saying: "It's emotional, isn't it? You must feel a big sense of responsibility."
But viewers accused Richard of having 'no tact' after he straight away continued with the same line of questioning, adding: "What I mean is, does he come to your dressing room and say 'at this stage you walk like this?"
Co-host Kate, 56, appeared to find the exchange awkward as she rushed in and said: "No, no, not quite like that.'"
Peter nervously laughed before saying, "He has been a very big help to the storyline."
Viewers were quick to take to X, formerly known as Twitter, to call out Richard for the way he handled the conversation.
One person wrote: "Madeley needs to be taken off air. He has zero tact."
Another added: "How cringe-worthy is Madeley. How can he get things so wrong so many times?"
While a third penned: "He'll ask how long he's got left next."
"Richard Madeley has the sensitivity of a wrecking ball! Why do the powers that be at #GMB allow this idiot anywhere near such sensitive topics?" said a fourth.
While another viewer chimed in with: "Did Richard just say does he go to your dressing room and say you have to walk like this."
"Richard Madeley doesn't have a presenting filter, sometimes he just blurts things out without thinking what he's about to say," concluded a GMB viewer.
Brave Sam also opened up on the show about how he does not describe himself as 'suffering' from MND.
He said: "I live with it. It is part of me and it's so, so important that it's seen to raise awareness, that creates more fundraising and more research."
Peter added that it was important that he was working with Sam to 'portray it as honestly and truthfully' as they can.
He said: "He has been a very big help with the storyline. It was a massive shock to find out how close it was to his life.'"
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