Gen Z’s answer to manifesting? Stick your head in the clouds! TikTokers encourage people to go completely ‘delulu’ to achieve their goals
- The manifesting TikTok trend has taken off in UK, US and all around the world
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Gone are the days of manifesting – now, Gen Z claim that channeling into your ‘delusion’ is the key to feeling happy and being successful.
The motto – ‘delulu is the solulu’ – has been echoed all over TikTok and people have even been selling merch with the slogan.
#Delulu has more than 4.6 billion views on the app as users preach leaning into fantasies and ideas that seem insanely out of reach.
Some even urge you to ‘delulu until it comes trulu’.
Explaining the concept in a video from September, influencer and manifesting coach Alexa Rae Smith – who appears to be US based – said it’s all about ‘grounding into a new state of being’.
Explaining the concept in a video from September, influencer and manifesting coach Alexa Rae Smith (pictured) – who appears to be US based – said it’s all about ‘grounding into a new state of being’
‘This is why being delulu is the solulu,’ she said.
‘What you have to realise is if you keep thinking thoughts and speaking about and feeling into your reality as it has been and even as it has been like five minutes ago – then you are not actually capitalising on the fact that you get to create your own reality. And when do you create your own relality? Right now.
‘So what you have to realise is how you’re speaking to yourself, how you’re thinking about yourself and your life, how you are showing up for your life right now – this is the most important thing.’
Alex added that not focusing on what you can do means you become dispassionate about your goals because you’re too swamped in your problems.
She explained all of this can change if you ‘stop paying attention to how life has been, you stop focusing on the circumstances that you don’t want’.
‘You start feeling into and speaking about and thinking about your reality exactly how you want it to be that,’ she continued. ‘That is when your reality changes so f***ing quickly.’
The ideology is often harnessed by growing small businesses.
Posting one week ago, the founder of brand Sevn beauty made a clip of herself using the company’s lipliner, writing: ‘I’m gonna sell out within a week of launching my brand.’
In a video from August, TikToker Moses Wong said that he believes ‘in this generation, being delusional is one of the key factors to being happy’
Posting one week ago, the founder of brand Sevn beauty made a clip of herself using the company’s lipliner, writing: ‘I’m gonna sell out within a week of launching my brand’
As a viral TikTok audio – taking from an interview clip with Renee Rapp – then asks: ‘And what gave you the confidence?’ she lip-synchs: ‘Delusion.’
In a second video from this week, the creator of boutique shop Ethereal Jewellery posted a TikTok saying she ‘wholeheartedly believes her business will be as big as Pandora’.
‘I never know if my brain is simply delulu or I’m just an ambitious genius,’ the caption quipped. ‘Probably a pinch of both.’
However, there is a darker side to the new age manifestation technique.
Many also frame it as a way to feel better about unpleasant circumstances in your own life – or being excited about something that is a bare minimum.
In one TikTok from June, influencer @jazzybaby99 joked about various ‘delulu is the solulu’ mindsets people can opt for in romantic relationships.
In a second video from this week, the creator of boutique shop Ethereal Jewellery posted a TikTok saying she ‘wholeheartedly believes her business will be as big as Pandora’
‘Ok the reason why he hasn’t bought you any flowers is because he’s saving money to get you a Birkin bag instead,’ she quipped.
‘And the reason why he doesn’t post you on his Instagram is because he thinks you’re really hot and he’s scared that his friend will try to steal you away from him.’
Another user, @itsallyrosex, gave her own examples of leaning into ‘delulu’.
‘When he says “yes there’s other girls but you’re his favourite one” I am so excited that all I’m thinking about is not the other girls,’ she said.
‘It’s the fact that I am number one… I am the winner.’
She also explained getting overexcited when someone she’s seeing remembers a trivial and easy detail about her – like her birthday.
In one TikTok from June, influencer @jazzybaby99 joked about various ‘delulu is the solulu’ mindsets people can opt for in romantic relationships
Another user, @itsallyrosex , gave her own examples of leaning into ‘delulu’ when it comes to love
‘We start thinking “oh my god this guy must be in love with us because he remembers this one tiny fact that I told him’.
Elsewhere, it’s also seen more generally as a way to keep your head above the water and make it through the tough days and circumstances we face.
It’s a more philosophical way of looking at the trend, forcing an optimistic point of view even if all seems dire and bleak.
In a video from August, TikToker Moses Wong said that he believes ‘in this generation, being delusional is one of the key factors to being happy’.
Using a jokey filter, he added: ‘Remember guys, think positive.’
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