Versace Wipes Instagram Clean Ahead of Full Rebrand

Versace is ready for a fresh start. At the time of writing, the Italian luxury brand has wiped its official Instagram clean, sparking speculation by fans online that the fashion house is heading in a new direction. Similarly, in 2021, Bottega Veneta left Instagram altogether while Balenciaga wiped all of its social media channels, as did Burberry most recently to unveil the Daniel Lee vision. In fashion, a complete wipe on social media channels often means that the brand is on its way to a new outlook.

The blank Instagram page comes after