LABRUM SS24 "NOMOLI ODYSSEY" Was a Sentimental Celebration of Sierra Leone

LABRUM SS24 "NOMOLI ODYSSEY" Was a Sentimental Celebration of Sierra Leone

Shortly after receiving The Queen Elizabeth II Award for British Design and debuting a beer-heavy collaboration with GUINNESS, London-based imprint LABRUM has returned to London Fashion Week, communicating sentimental viewpoints of Black culture.

For Spring/Summer 2024, designer Foday Dumbuya seized the marbled halls of Trinity Square’s Four Seasons hotel, seating guests in a circular formation spiraling into a grandiose piano. African artists inspirationally sang against delicate musical notes, celebrating the vibrancy of Black history. Former Arsenal forward Ian Wright opened the show in tonal patterned suiting with teal underpinnings. The brand’s casual yet formal identity reigned supreme, dipped in bold blue, teal, green, and red hues.

Dubbed “NOMOLI ODYSSEY,” the collection was engulfed in LABRUM’s West African energy and honored Sierra Leone’s carved Nomoli figure. The sculpture represents good health and harvest, patched into classic trench coats and cemented on chiseled face masks. Branch-like detailing popped from frayed shirting and cloaked headgear, while illustrative heads were scribbled onto silk variations.

UK rapper Unknown T walked the runway to debut LABRUM’s Top Boy collaboration with Netflix and Hackney Wick FC, reimagining classic British tracksuits with monogram pyramids and gilded embroidery. The brand also presented an unexpected partnership with adidas, draping the adidas Samba and Stan Smith adiFOM Mule in cultural textiles and Nomoli artwork.

LABRUM’s SS24 showcase was brought to a close with a lengthy standing ovation from friends, family, and industry insiders proudly cheering for the designer’s triumphant collection.

Take a closer look at LABRUM’s SS24 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.

In other fashion news, JW Anderson SS24 is an uncommon motionless wardrobe.
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