Coca-Cola Has Launched New AI-Created Flavor

Coca-Cola Has Launched New AI-Created Flavor

Coca-Cola is continuing to launch a series of limited-edition flavors, this time debuting one that is AI-created. The iconic refreshing beverage is leaning into the future, announcing is most recent mystery flavor on social media. Called the “Coca-Cola Y3000 Zero Sugar,” the flavor has been created in part by artificial intelligence.

According to Coca-Cola, the mystery flavor is the first futuristic flavor co-created by humans and artificial intelligence. The Zero Sugar version is expected to be made available for select markets around the world including the U.S. and Canada. As for the full-sugar version, it will be available throughout North America. To make this drink, the brand combined fan perspectives across the world and AI insights to create the unique flavor. It gives fans a glimpse of what Year 3000 could look like.

The flavor is also a part of Coca-Cola’s Y3000 AI Cam which is an AI-powered experience that will give fans a perspective of what the future could be. Through the scannable code, fans will get a glimpse of what Year 3000 could be through Coca-Cola’s futuristic vision. In a statement, the company’s senior director of global strategy Oana Vlad said, “Our ambition for Coca-Cola Creations is to create unexpected and magical moments for our fans. Inspired by the timelessness of Coca-Cola, we want to celebrate everyone’s idea of what the future might look like. With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future could taste and introduces innovative experience to explore the future.”

Coca-Cola Y3000 is the first flavor ever to be developed from with AI from the company.

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