{"id":69353,"date":"2023-12-13T16:05:05","date_gmt":"2023-12-13T16:05:05","guid":{"rendered":"https:\/\/newcelebworld.com\/?p=69353"},"modified":"2023-12-13T16:05:05","modified_gmt":"2023-12-13T16:05:05","slug":"carhartt-wip-opens-split-level-space-in-melbourne","status":"publish","type":"post","link":"https:\/\/newcelebworld.com\/entertainment\/carhartt-wip-opens-split-level-space-in-melbourne\/","title":{"rendered":"Carhartt WIP Opens Split-Level Space in Melbourne"},"content":{"rendered":"
Workwear imprint Carhartt‘s Carhartt WIP line is known for its masterful combination of utilitarian influences with streetwear styles. As WIP continues its Australian expansion, the label recently tapped London’s Counterfeit Studio to conceptualize the design for its second Australian brick-and-mortar store, located in Melbourne’s Chinatown district.<\/p>\n
The clean yet dynamic layout sees a 3-dimensional sculpture of Carhartt’s infamous “C” logo. Dipped in the label’s signature yellow hue, the inflated structure is complete with a sleek, high-gloss finish. Step inside and WIP’s elevated utilitarian elegance comes to life \u2013 lively street art-inspired prints and pieces are scattered about, tapping into Melbourne’s local and thriving street art scene. Warm lighting is intentionally implemented as well, to create a captivating, warm and authentic-to-WIP retail experience.<\/p>\n