New York City-based NOAH first joined hands with revered rockers The Cure back in 2017 for a co-branded capsule collaboration. Hot off a PUMA collab, Brendon Babenzien‘s NOAH is joining forces with the British band yet again for another collection inspired by classic tour merchandise.<\/p>\n
NOAH has completely expanded 2017’s initial offering, giving “concert merch” a whole new meaning. The label looked to tap into the “creativity and artistic expression” of the band, also tapping artist Perla Haney-Jardine to recut and resew the collection \u2013 as well as re-contextualize it to adhere to her vision.<\/p>\n
Pieces are vibrant and eye-catching as well conducive to layering, with a bevy of heavyweight hoodies leading the range. Elsewhere, graphic tees read “The Cure Pictures of You” \u2013 a nod to the band’s 1989 cut \u2013 on the backside. “The resulting pieces she created are not only unique one-of-ones, but also amazing examples of the underlying individualistic spirit that Noah strives to inspire in every person who wears our clothes,” NOAH shared in an Instagram caption. <\/p>\n