{"id":68985,"date":"2023-11-27T15:16:20","date_gmt":"2023-11-27T15:16:20","guid":{"rendered":"https:\/\/newcelebworld.com\/?p=68985"},"modified":"2023-11-27T15:16:20","modified_gmt":"2023-11-27T15:16:20","slug":"madhappys-first-flagship-is-more-than-just-a-retail-store","status":"publish","type":"post","link":"https:\/\/newcelebworld.com\/entertainment\/madhappys-first-flagship-is-more-than-just-a-retail-store\/","title":{"rendered":"Madhappy&#039;s First Flagship Is More Than Just a Retail Store"},"content":{"rendered":"<p>West Hollywood is about to be overcome with Madhappy&#8216;s colorful &#8220;local optimism,&#8221; as the brand lays down hometown roots for its first flagship location. With seasonal regional locations ranging from Aspen and Miami to Soho and East Hampton, the permanent Los Angeles outpost ushers in a new era for the prominently digital brand. Housed with an embedded conversation pit, an open-air courtyard, and \u201cLocal Optimist Space,\u201d\u00a0 \u2013 alongside its range of apparel, of course \u2013 the mental-health-first label has joined forces with the Los Angeles-based creative studio PlayLab\u00a0to curate a space that feels authentic to the brand&#8217;s ethos.<\/p>\n<p>&#8220;We\u2019ve always viewed our shops as spaces that go beyond something purely transactional,&#8221; explained the label&#8217;s co-founder Peiman Raf. &#8220;We want [our shops] to allow our community to engage with Madhappy beyond what\u2019s possible digitally.\u201d Alongside its cheeky conversation pit and lengthy courtyard, the space also boasts a multimedia room that features a rotating collection of collaborative audiovisual concepts; the first artist to set the tone is Edmonton-based electronic artist, Khotin.<\/p>\n<p>The flagship&#8217;s caf\u00e9 \u2013 entitled the Pantry by Madhappy \u2013 is a realm of its own, tapping the likes of local and global culinary partners to conspire an intentional menu. Japanese-based caf\u00e9 HOTEL DRUGS will be available for the first time in the U.S., contributing a bevy of espresso and tea offerings. Other signature California eateries lending a hand to the project include Jon &amp; Vinny\u2019s, Gjusta, Beverly Hills Juice, AWAN and Courage Bagels.<span><span>1 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-4.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>2 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-7.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>3 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-1.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>4 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-8.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>5 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-9.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>6 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-10.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>7 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-12.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>8 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-13.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><span><span>9 of 9<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F11%2Fmadhappy-first-flagship-store-los-angeles-info-14.jpg\"><\/p>\n<p><span><\/span><span>Madhappy<\/span><\/p>\n<p>\u201cIt\u2019s been amazing to take our time with our first flagship, to really obsess over every detail in collaboration with PlayLab,\u201d <span>Madhappy<\/span> co-founder Mason Spector conveyed of the store&#8217;s intentional layout. \u201cWe\u2019ve made a huge effort to think through every inch of the space.\u201d<\/p>\n<blockquote><p> <svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><\/path><\/g><\/g><\/g><\/svg>View this post on Instagram<\/p>\n<p><p>A post shared by madhappy (@madhappy)<\/p><\/blockquote>\n<p><p>To kick off the flagship&#8217;s opening, the brand has also cooked up a commemorative capsule and accompanying accessories (including an incense pack and burner) available exclusively at the Los Angeles store, which is officially open now at the below address.<\/p>\n<blockquote>\n<p>8609 Melrose Ave. West Hollywood, CA 90069<\/p><\/blockquote>\n<p>Source: <a href=\"https:\/\/hypebeast.com\/2023\/11\/madhappy-first-flagship-store-los-angeles-info\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>West Hollywood is about to be overcome with Madhappy&#8216;s colorful &#8220;local optimism,&#8221; as the brand lays down hometown roots for its first flagship location. With seasonal regional locations ranging from Aspen and Miami to Soho and East Hampton, the permanent&#8230;<\/p>\n","protected":false},"author":2,"featured_media":68984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Madhappy&#039;s First Flagship Is More Than Just a Retail Store - Newcelebworld.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newcelebworld.com\/entertainment\/madhappys-first-flagship-is-more-than-just-a-retail-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madhappy&#039;s First Flagship Is More Than Just a Retail Store - Newcelebworld.com\" \/>\n<meta property=\"og:description\" content=\"West Hollywood is about to be overcome with Madhappy&#8216;s colorful &#8220;local optimism,&#8221; as the brand lays down hometown roots for its first flagship location. 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