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<\/p>\nBrits were devastated to learn Caramac chocolate bars are being discontinued.<\/p>\n
Even though it has tantalised our tastebuds for 64 years, Nestle has decided to axe the sweet treat as "there has been a steady decline in its sales over the past few years".<\/p>\n
But before we wave goodbye to the confectionary for good, we decided to look back at its origins. And more importantly, how the iconic bar got its name. <\/p>\n
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Caramac was originally created by Mackintosh's and, since it launched over 60 years ago in 1959, it has been a mainstay of the confectionery fixtures across the UK. <\/p>\n
It was actually an employee that came up with the name, not a fancy entrepreneur. The brand is a combination of 'Caramel' and 'Mackintosh' and was determined through a competition held by the management team at Mackintosh's for their workers at the factory in Norwich.<\/p>\n
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The distinctive light brown bar is made using sweetened condensed milk, butter, sugar and other flavourings. It is then packaged in its famous red and yellow wrapper. <\/p>\n
Caramac has been the topic on everyone's lips after the announcement it is being discontinued \u2013 with some saying it's the "end of an era".<\/p>\n
On X, formerly known as Twitter, a disappointed Brit said: "What a disgrace \u2013 how many more of our favourite chocolates are going to disappear? My hubby loves these."<\/p>\n
And another added: "This is incredibly sad news for fellow Caramac Fans everywhere, my thoughts and prayers are with you at this sad time. I will offer no further statement and ask for privacy at this time."<\/p>\n
In a statement, a Nestle spokesperson said: "Unfortunately we had to withdraw Caramac from our range as sales were relatively low. It was a difficult decision for us because we're proud of all our products and don't like to disappoint our consumers. We hope you can understand why we took this decision."<\/p>\n
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