Founder of Awake NY Angelo Baque calls the streetwear label’s Happy Socks collaboration \u201cthe perfect opportunity to create an unexpected moment of worlds colliding.” Albeit unexpected indeed, the partnership’s capsule offering is certainly clean and eye-catching; across three colorways of cotton, knit socks, the unlikely duo follows up Awake’s Rocky’s Matcha collab to pay homage to New York City’s fencing history.<\/p>\n
Awake NY and Happy Socks meld their vibrant visions to deliver a community-centric capsule; featuring a striking leopard print, the design draws directly from the admirable resilience and unwavering swagger of New Yorkers.\u00a0”New York is a cultural hub for many pillars, with sports being one of them,” explains Baque. “The campaign shines light on an unexpected and understated community of fencers, who highlight New York as a hub for fencing. The fencers note the sport\u2019s importance of thinking on your feet, agility, and mental toughness, all of which are qualities of a true New Yorker.”<\/p>\n