{"id":68368,"date":"2023-11-03T15:51:29","date_gmt":"2023-11-03T15:51:29","guid":{"rendered":"https:\/\/newcelebworld.com\/?p=68368"},"modified":"2023-11-03T15:51:29","modified_gmt":"2023-11-03T15:51:29","slug":"scarlett-johansson-sues-ai-app-using-her-likeness","status":"publish","type":"post","link":"https:\/\/newcelebworld.com\/celebrities\/scarlett-johansson-sues-ai-app-using-her-likeness\/","title":{"rendered":"Scarlett Johansson sues AI app using her likeness"},"content":{"rendered":"


One month ago, when discussing Zelda Williams\u2019 comments on AI being illegally used to impersonate her late father Robin, I opined that \u201ca huge chunk of celebs\u2019 management budgets now are gonna be allocated for lawyers playing whack-a-mole with all these fake AI videos.\u201d<\/em> And here we are. Over this past weekend, an AI image-generating app called Lisa AI ran a 20-second ad on Twitter (I\u2019m done saying \u201cX formerly Twitter,\u201d it\u2019s Twitter, Elno, that\u2019s what you bought) that featured Scarlett Johansson\u2019s likeness. Four days after the ad was first seen online, Scarlett\u2019s lawyers slapped the app with legal action. Lisa AI has seemingly removed the ad from the interwebs, but is it too late? Scarlett\u2019s lawyer Kevin Yorn says they\u2019re exploring all legal remedies at their disposal:<\/p>\n

\n

\u201cWe do not take things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have,\u201d Yorn told Variety<\/em>.<\/p>\n

The ad, reviewed by Variety<\/em>, begins with an old clip of Johansson behind the scenes of Marvel\u2019s \u201cBlack Widow.\u201d Johansson says, \u201cWhat\u2019s up guys? It\u2019s Scarlett and I want you to come with me\u2026\u201d before a graphic covers her mouth and the screen transitions into AI-generated photos that resemble the actor. A fake voice imitating Johansson then continues speaking, promoting the AI app. \u201cIt\u2019s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn\u2019t miss it,\u201d says a voice that sounds like Johansson.<\/p>\n

Fine print under the advertisement reads: \u201cImages produced by Lisa AI. It has nothing to do with this person.\u201d Multiple Lisa AI apps, which are created by Convert Software, remain on the App Store and Google Play. The app maker did not respond to Variety<\/em>\u2019s request for comment.<\/p>\n

Many states have strict laws when it comes to the right of privacy, with California providing a civil claim for the unauthorized use of one\u2019s \u201cname, voice, signature, photograph or likeness\u201d for the purpose of advertising or promotion. While some famous people may bring a lawsuit against those using their name and likeness without approval in order to set a precedent, most of such cases are settled with cease and desist demands.<\/p>\n

Johansson isn\u2019t the only actor to have her name and likeness stolen and manipulated for the purpose of advertising. Last month, Tom Hanks took to social media to warn his fans about a promotional video for a dental plan that features an AI version of the actor. \u201cBeware! \u2026 I have nothing to do with it,\u201d Hanks wrote on his Instagram story.<\/p>\n<\/blockquote>\n

[From Variety]<\/p>\n

I like Scarlett Johansson in stealth legal mode. It was two years ago that she got Disney to pay out for screwing her out of backend bonuses on Black Widow<\/em>. Disney had released the movie in theaters and also on Disney+. Scarlett\u2019s contract, as with most actors, afforded bonuses related to ticket sales, but didn\u2019t account for streaming. Now Scarlett is seeking to protect her most valuable asset, her name and likeness, from being used without her consent. In both cases, Scarlett has used lawsuits to advocate for herself when business practices and contracts have not caught up to rapidly developing technology. Compensation that accounts for streaming and protections against AI usage have been the leading issues of contention in the SAG-AFTRA strike, with AI reportedly being a final sticking point in negotiations. In being willing to take these legal steps, Scarlett is undoubtedly setting precedents for this pivotal moment in the industry. Women leaders get sh*t done.<\/p>\n

https:\/\/www.instagram.com\/p\/CwnNO9YoZVg\/<\/p>\n<\/p>\n<\/p>\n

<\/p>\n

Photos credit: IMAGO\/Barbara Hine \/ Avalon<\/small><\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One month ago, when discussing Zelda Williams\u2019 comments on AI being illegally used to impersonate her late father Robin, I opined that \u201ca huge chunk of celebs\u2019 management budgets now are gonna be allocated for lawyers playing whack-a-mole with all…<\/p>\n","protected":false},"author":2,"featured_media":68367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nScarlett Johansson sues AI app using her likeness - Newcelebworld.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newcelebworld.com\/celebrities\/scarlett-johansson-sues-ai-app-using-her-likeness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scarlett Johansson sues AI app using her likeness - 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