{"id":66731,"date":"2023-09-07T16:42:59","date_gmt":"2023-09-07T16:42:59","guid":{"rendered":"https:\/\/newcelebworld.com\/?p=66731"},"modified":"2023-09-07T16:42:59","modified_gmt":"2023-09-07T16:42:59","slug":"fenty-x-puma-returns-with-fresh-take-on-classic-sneaker-the-avanti","status":"publish","type":"post","link":"https:\/\/newcelebworld.com\/entertainment\/fenty-x-puma-returns-with-fresh-take-on-classic-sneaker-the-avanti\/","title":{"rendered":"Fenty x PUMA Returns With Fresh Take on Classic Sneaker, the Avanti"},"content":{"rendered":"<p>Earlier this year, Rihanna teased the revival of Fenty x<span><brand-ticker :stock='{\"latestPrice\":60.18,\"companyName\":\"PUMA SE\",\"changePercent\":-0.017950367,\"change\":-1.0999985}' 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avatar='https:\/\/i0.wp.com\/s3.store.hypebeast.com\/media\/wiki\/fixtures\/brand\/PUMA.jpeg\"> PUMA<\/brand-ticker><\/span>, a new development in the longstanding partnership between the artist\u2019s own label and the German brand. Their collaboration traces back to 2014 when Rihanna was made its creative director of womenswear.<\/p>\n<p>RiRi is now offering an official first look at the return of Fenty x PUMA, which will be kicking off with a fresh footwear franchise. With the singer herself serving as the official Creative Director of Fenty x PUMA, the brands have debuted a new shoe called the Fenty x Puma Avanti.<\/p>\n<p>Puma rolled out the Avanti in 2001 but for this collaboration, has given the shoe a fashion-forward rebrand. Designers looked to create a shoe at the intersection of two of PUMA\u2019s mainstays, the King football boot and the Easy Rider running sneaker. The result is a narrow vintage leather shoe with a slim sole and prominent, folded tongue printed with both \u201cFenty\u201d and the PUMA cat logo in gold or silver.<\/p>\n<p>Rihanna cited some of her inspirations for the Avanti as those who made PUMA\u2019s football foot famous in the 1980s, such as Eusebio, Pel\u00e9 and Maradona.<\/p>\n<p>\u201cI wanted to bring something iconic from the archives to the street, and the late great Pel\u00e9 made the Avanti shoe so iconic,\u201d the singer said.<\/p>\n<p>\u201cIt\u2019s been such an exciting start to our partnership,\u201d Chief Product Officer at PUMA Maria Valdes added. \u201cWe spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I\u2019m very happy to see this project come to life and even more excited for what the coming years have in store for us together.\u201d<\/p>\n<p>The Avanti campaign was shot by Dennis Leupold and features Rihanna, in addition to her two children, as well as A$AP Nast, Pure and Felix Mallard.<\/p>\n<p>The FENTY x PUMA Avanti will launch worldwide on Puma\u2019s webstore on September 15.<\/p>\n<p>In other fashion news, Simone Bellotti&#8217;s debut Bally campaign heads back home.<br \/>\nSource: <a href=\"https:\/\/hypebeast.com\/2023\/9\/fenty-puma-partnership-the-avanti-sneaker\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, Rihanna teased the revival of Fenty x<\/p>\n","protected":false},"author":2,"featured_media":66730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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