{"id":66066,"date":"2023-08-17T13:44:47","date_gmt":"2023-08-17T13:44:47","guid":{"rendered":"https:\/\/newcelebworld.com\/?p=66066"},"modified":"2023-08-17T13:44:47","modified_gmt":"2023-08-17T13:44:47","slug":"bene-culture-is-the-birmingham-based-streetwear-brand-keeping-community-at-its-core","status":"publish","type":"post","link":"https:\/\/newcelebworld.com\/entertainment\/bene-culture-is-the-birmingham-based-streetwear-brand-keeping-community-at-its-core\/","title":{"rendered":"Bene Culture Is the Birmingham-Based Streetwear Brand Keeping Community at Its Core"},"content":{"rendered":"

It feels like a lifetime ago since the COVID-19 pandemic caused the world to come to a halt. 2020 was a year packed with uncertainty, loss and boredom \u2013\u00a0but for some, it brought opportunity.<\/p>\n

Hemaul Chaun was a man who made the most out of the situation. Founded as an independent, his brainchild, Bene Culture, was originally launched as a vintage retailer \u2013 stocking everything from Americana vintage to thisisneverthat \u2013 from 2015. While Chauhan entered the design game without a traditional fashion education at college or university, his designs, made in tandem with his wider team, are for them and their core \u201ccommunity members.\u201d<\/p>\n

Now, Bene Culture is continuing to grow in size and stature with every drop, with the brand using its first flagship store in Birmingham as a hub to provide more than just fashion offerings. Taking inspiration from everything from skate culture to cinema and chat roulette, Bene Culture\u2019s community events soon became as solid as its clothing, ensuring customers were not only wearing best-in-class streetwear garms but meeting like-minded creatives in the process.<\/p>\n

Alongside the functionality and utility apparent in Bene Culuture\u2019s clothing, designed for the unpredictability of weather in the Midlands, the brand remains stylistically sound. Styles dip into plenty of pop culture influences \u2013 take the brand\u2019s recently-dropped Juventus-inspired jersey for example \u2013 along with art pointers and motifs, underpinned by a brand ethos that focuses on followers helping each other out.<\/p>\n

Now, with further plans to grow across the UK and intentions to build his brand over the course of a lifetime, Hemal Chauhan insists that Bene Culture\u2019s success is down to \u201cpatience and consistency\u201d \u2013 and that will never<\/em> be compromised.<\/p>\n

With this in mind, Hypebeast caught up with Bene Culture\u2019s founder and creative director, Hemal Chauhan, to discuss the overall story behind the launch of Bene Culture, streetwear and community in Birmingham, the brand\u2019s plans for the future, and more.1 of 4<\/span><\/span><\/span><\/p>\n

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<\/span>Bene Culture<\/span><\/p>\n

What is Bene Culture and what does it stand for?<\/strong><\/p>\n

So \u201cBene\u201d in Latin and Italian means \u201cgood,\u201d so we base our name on the principle of \u201cgood culture.\u201d As a brief history, we first started in 2015\/16 as a vintage store. We would sell Americana-based vintage that we got from suppliers in America and the UK. From that, it lead to being a retailer, so we began stocking brands like thisisneverthat, Stepney Workers Club, Drama Call, and we had around 90 brands that we looked after for four or five years.<\/p>\n

For us, we needed to represent brands that were on the come-up. However, COVID hit just as we began buying for the new season, and all of the brands we were working with canceled their orders. So, from there, we were in a bit of a panic but realized we had a printer and we started printing our own stuff. So our first initial customer base was vintage heads, then it turned into streetwear heads \u2013 so from 2020, it\u2019s turned into an older and younger market who are interested in what we have sold and what we sell currently.<\/p>\n

So now, we supply basic designs that the older market gravitates towards and our more graphic styles seem to be tailored towards the younger market. It\u2019s a very ranged customer base and that\u2019s because of where we come from.