SCOOTER Braun has managed some of the best-selling recording artists in the world, including bringing Justin Bieber from teen star to pop's resident bad boy.
But he's currently in the middle of a spat with Taylor Swift after she accused him of trying to silence her with an extreme NDA agreement.. Here's everything you need to know…
What is Scooter Braun's net worth?
Well he's definitely not short of a few bob or too.
As of 2020, the music tycoon is worth an estimated £300 million ($400 million).
He has a lot to thank Justin Bieber for – it's thanks to discovering him that he has managed to build his impressive empire.
Why is he feuding with Taylor Swift?
Taylor and Scooter have become embroiled in a spat after the popstar accused the talent manager of 'bullying her to tears.'
The singer signed to Scott Borchetta's Big Machine Records when she first started in the music industry, before revealing her devastation that the label had been sold to Braun.
Taylor believes Scooter has been on a mission to destroy her career — with the help of one of his biggest clients, Kanye West — and that she wasn't even given a chance to buy her back catalogue ahead of the £237million merger deal.
Taylor admitted it was her "worst-case scenario", as she always knew the label would be sold but never imagined it would be to Scooter.
And the feud has even seemed to create a divide in the music industry, pitching other superstars against each other as they take different sides.
Even Tay-Tay's famous pals have also weighed in on the matter, showing their solidarity with the hitmaker.
While one of Scooter's most famous clients – Justin Bieber – has taken to the net to defend his manager, writing “For you to take it to social media and get people to hate on Scooter isn’t fair.
Things stepped up a gear in November 2019, when Taylor begged fans for help after revealing she may not perform at the AMAs after Scooter reportedly BANNED her from singing her own songs.
In November 2020, Taylor accused Scooter of attempting to silence her through an NDA similar to one used by those wishing "to silence an assault accuser."
Taylor updated her fans on social media, telling them she was still"actively trying to regain ownership of my master recordings" after Big Machine Records sold them to Scooter – who Taylor discovered had sold the material to a company called Shamrock Holdings.
She said that the NDA meant she "would have to sign a document that would silence [her] forever before [she] could even have a chance to bid on [her] own work."
Who is Scooter Braun?
New York-born Scott Braun, 38, who goes by the nickname Scooter, is a VERY successful player in the talent management industry.
He's been highly decorated in his career so far, having scooped the Award for the Best Talent Manager at the International Music Industry Awards in 2016.
As well as appearing on the Billboard 'Forty Under Forty' special in 2012 and featuring on the Time 100 list in 2013.
Scott owns three record labels: School Boy Records, Raymond-Braun Media Group – which is a joint company with RnB singer Usher – and now Big Machine Records.
School Boy Records handles acts including Carly Rae Jepsen, the Black Eyed Peas, Cody Simpson and Ariana Grande.
RBMG Records’ main star is Justin Bieber, but they also represent Gangnam Style singer PSY and South Korean rapper G-Dragon.
Cruz Beckham attracted the attention of the music mogul in 2016, and Scooter tipped him to be the next big star.
But the talent manager was forced to step in to stick up for the youngest Beckham boy after he was blasted by Piers Morgan online.
How did Scooter Braun become famous?
Scooter was working in marketing when he stumbled across a video of 12-year-old Justin Bieber singing on YouTube.
He was so stunned by the rendition of Ne-Yo’s So Sick, that he immediately contacted Justin’s mum, Pattie Malette.
After convincing the Biebers to move from Canada to the US to chase their son’s dream, Scooter managed to land the young singer a recording deal.
Bieber impressed both Justin Timberlake and Usher, before signing a contract with Island Def Jam.
Scooter was praised for managing to spot the performer online and has been renowned for his eye for talent ever since.
Justin included Scott in his concert film Never Say Never in 2011, which showed the young singer rising from street busker to global megastar.
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