ViacomCBS partners with T-Mobile to give customers one year of free Paramount+
ViacomCBS reached nearly 47 million paid global subscribers combined between its streaming platforms, primarily Paramount+ (formerly known as CBS All Access) and Showtime OTT, in the third quarter of 2021, the company reported Thursday.
That’s up from the 42 million worldwide subscribers that ViacomCBS reported it had reached across Paramount+ and Showtime at the end of Q2.
Along with this 4.3 million increase in subs, ViacomCBS revealed Thursday a plan to add even more customers: a new partnership T-Mobile to give away one year of free Paramount+.
Per ViacomCBS, “Subscriber acquisition and consumption on Paramount+ was fueled by a diverse global content offering, including ‘A Quiet Place Part II,’ ‘Paw Patrol: The Movie,’ the return of the NFL, and the new CBS fall season.”
Meanwhile, Showtime OTT’s growth was added by originals like “Billions,” “American Rust,” and “The Chi,” the company said.
On the ad-supported-streaming side, ViacomCBS’s free platform Pluto TV rose to 54 million Monthly Active Users (MAUs), due to more signups both domestically and internationally.
According to ViacomCBS, “Pluto TV continues to be the leading FAST (free ad-supported streaming television) service in the U.S. with more than 200,000 hours of content available.”
Back in February, ViacomCBS said it expects to reach 65-75 million global subscribers between Paramount+ and Showtime by 2024.
ViacomCBS debuted Paramount+, which was rebranded from CBS All Access on March 4, in Australia and New Zealand this August. The company will be partnering with Sky, a Comcast-owned company, to launch Paramount+ in European markets, including the UK, Ireland, Italy, Germany, Switzerland and Austria, in 2022.
ViacomCBS revealed its new streaming subscriber numbers along with its third-quarter 2021 earnings Thursday. Readers can find out more about how the company did in its Q3 here.
More to come…
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