Marks and Spencer revealed their joyful jumper-filled Christmas advert on Instagram this morning and unlike last year, it doesn’t feature famous faces with Holly Willoughby missing from the offering. The 60-second video shows 50 different jumpers as House Of Pain’s iconic track Jump Around plays in the background.
The aim of the Marks and Spencer advert is to support the company’s powerhouse category of knitwear, from the best value £19.50 knits, to beautiful cashmere for gifting this Christmas.
The advert is fairly simple showing customers unboxing jumpers and “jumping around” across the UK.
From friends in the local pub, to school kids at the bus stop, to a family chilling on the sofa, everyone makes an appearance.
Everyone except Holly Willoughby – who featured heavily in last year’s festive advert.
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Nathan Ansell, M&S’s Clothing & Home Marketing Director said, of the advert: “This year our Christmas campaign really brings the changes we’re making at M&S in Clothing & Home to life – it’s all about great style and great value for the whole family.
“We’re backing with confidence our biggest commercial category for Christmas and importantly having some fun with our
customers and colleagues.
“We can’t wait to see the nation Go Jumpers for Christmas.”
However fans of the high street store are divided over the advert.
Commenting on the M&S Instagram, one fan wrote: “Love the jumper, but OMG terrible advert & music.”
“Is that the m&s Christmas advert?” another simply asked unimpressed.
A third shared: “Foods great/ State of this Christmas ad tho shocking who ever thought of this for Christmas.”
However, some did enjoy the unique take on the Christmas advert.
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“Absolutely Brilliant Ad ….so different lovvvvvvve it,” one fan commented.
Another wrote: “YAAS marks n sparks At last an up beat hopeful video full of cool looking merchandise.”
Someone else continued: “Brilliant, that made me laugh. Good old school tune as well.”
As well as a clothing advert, M&S also treated customers to a food-filled video, which sees Emma Willis and Paddy McGuiness sample some of the treats on offer this Christmas.
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The Christmas food advert sees the award-winning choir from Ysgol Gynradd Llwyncelyn primary school in Wales sing a special arrangement of Fleetwood Mac’s Albatross, the iconic tune behind the ‘This is not just any’ campaign.
Emma and Paddy can be seen wandering around a snowy Christmas market sampling meat, cheese, desserts and mince pies.
Amanda Holden and Rochelle Humes also make an appearance as they too sample some delicious treats.
It is believed the advert will be seen by over 12 million people in the run up to Christmas.
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