THE Great British Bake Off has been hit by complaints after Paul Hollywood said the rainbow bagels on this week's show represented the NHS.
The 54-year-old master baker didn't mention that the rainbow flag is synonymous with the LGBTQ+ community, upsetting some viewers.
Thirteen of them felt so strongly they complained to broadcast regulator Ofcom.
The show judge asked the contestants to create multi-coloured bagels for this week's technical challenge.
His co-judge Prue Leith, 80, asked: "Paul, why rainbow coloured bagels?"
He replied: "I think bagels are a great challenge when you're making bread, you've got to boil them which is unusual and then bake them as well.
"I think the rainbow colours for me, although it originated over in the States, I think it represents the NHS."
And Pure added: "Well it does now."
During lockdown, children were encouraged to stick rainbow drawings in their windows to show support for NHS workers working tirelessly to tackle coronavirus.
The idea took off, and it was rare to see a street without at least one rainbow proudly stuck to a window.
While Paul meant well with his dedication, some felt he should have at least referenced the LGBTQ community too.
#gbbo #rainbowbagel #delicious #getbaking #technicalchallenge #staysafe #nhs 🌈
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One wrote on Twitter: "Bake Off doing rainbow bagels for the NHS…. I’m so madly uncomfortable with the rebranding of the rainbow lmfao."
A second posted: "Hilarious that bake off are doing rainbow bagels for the nhs.. anything to not have queer rep on tv lmao."
A third wrote: "I’m annoyed that Paul Hollywood just said rainbow bagels represent the NHS #bakeoff."
As another said: "Making rainbow bagels on #bakeoff and Paul Hollywood reckons they make you think of the NHS. No Hun, those bagels are gay bagels."
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