ANT and Dec's new gameshow Limitless Win was greeted with confusion – with some fans insisting they couldn't figure out the rules.
The quiz is designed to be an extraordinarily high-stakes show as the prize pot can grow forever.
However, with each jump up, the contestants stand to lose increasingly large sums of money.
But many were left baffled with one joking: "Have Ant and Dec made Bamboozle from Friends? How Complex is this!"
Another tweeted: "Am I the only person who doesn't get how #LimitlessWin by @antanddec works it sounds confusing?"
However, many hailed it as a great new format – once they got to grips with what was going on.
One raved: "#LimitlessWin is brilliant!!! 👏 I missed the first couple of minutes (blame my dog, not me 😂), but it's getting more and more gripping by the minute, and it's fun playing along, too!
They added, referring to the tension: "Not exactly a relaxing watch, though 😬."
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Under the rules of Limitless Win, if contestants manage to answer a question correctly, they can bank the cash.
However, if they opt to continue up the ladder but get another question wrong, then they’ll lose their existing jackpot.
And the questions aren't easy – one couple tonight were asked: "In total, how many sails and flags are there on the Blue Peter logo?"
They had to answer in a limited amount of time for £100,000 and answered five – which wasn't the exact answer but kept them in the game.
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