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Tesco has been urging customers not to buy their alcohol in-store this week and instead to nip to the pub.
The supermarket asked shoppers to support their local boozer as venues reopened on Monday for the first time since December.
Tesco made the request on Facebook, reports Manchester Evening News.
It said: “"Pubs have had it tough this year. So, as good as our deals are, this week we’d rather you support your local pub (as long as you feel safe to do so). Because right now, #EveryLittleHelps.
“Excludes Scotland, NI and Wales. Drinkaware.co.uk for the facts 18+."
People were touched by the announcement.
One Facebook user said: “What a thoughtful advert, I honestly think I will wait until I can drink inside.
“Well done Tesco."
"Great gesture Tesco. Supermarkets have benefited throughout so this advert is thoughtful,” noted another.
And, over on Reddit, 28,000 people liked a post of the request to Tesco’s request to “Pop to your local if you can”.
“I applaud Tesco for doing this,” commented one customer.
While another wrote: “Well.. I don't need telt twice.
“And I'm back on the scene ladies, form an orderly queue.”
The news came after thousands of Brits enjoyed their first cold one at a pub last night.
Around 40% of the nation’s pub opened up again to allow punters to have a drink outside.
Lines of drinkers were spotted waiting outside boozers just before midnight.
And, Brits are expected to guzzle 15 million pints this week while half the adult population are planning to nip to a pub.
But, remember, only outdoor areas such as patios and beer gardens are able to open while indoor spaces are shut until at least May 17.
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And, customers over 16 will need to check in on the NHS test and trace app before entering the venue.
Speaking about the lifting of lockdown restrictions, Boris Johnson said: "Monday is a major step forward in our roadmap to freedom as venues such as shops, hairdressers, nail salons, outdoor attractions, and pubs and restaurants open once again.
"I’m sure it will be a huge relief for those business owners who have been closed for so long, and for everyone else it’s a chance to get back to doing some of the things we love and have missed.
"I urge everyone to continue to behave responsibly and remember ‘hands, face, space and fresh air’ to suppress Covid as we push on with our vaccination programme."
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