Oatly CEO: Health, sustainability concerns a major driver for our sales
Oatly CEO Toni Petersson discusses expanding production to meet consumer needs, celebrity investors and the rising popularity of oat milk and dairy alternatives.
Perhaps they’ll start blasting the Oatly CEO’s divisive oat milk song over the stores’ speakers, too.
Starbucks officially announced on Monday that Oatly oat milk will be available at U.S. locations starting Tuesday, after a successful test run in the Midwest and California. News of the new “permanent” menu item comes after the chain had previously announced a deal with Oatly to introduce the brand’s products in markets including Hong Kong, Singapore, New Zealand, Taiwan and Thailand.
Oat milk will become the coffee chain’s fourth non-dairy option at nationwide locations, alongside soy milk, almond milk and coconut milk.
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“We’re pleased to bring Oatly oat milk to Starbucks stores nationwide in the U.S., something our customers have asked for as they increasingly seek a variety of plant-based choices,” said Luigi Bonini, senior vice president of Global Product Innovation at Starbucks, in a press release issued Monday. “When selecting an oat milk, we looked for a high-quality ingredient that is not only delicious, but also complements our coffees and inspires new handcrafted beverages like the Iced Brown Sugar Oatmilk Shaken Espresso and Honey Oatmilk Latte.”