Shoppers are divided as Marmite launch ale flavoured beer

Shoppers are divided as Marmite launch ale flavoured beer

You’ll love it or hate it! Camden Town Brewery launch limited edition MARMITE ale – and shoppers are (predictably) divided

  • Limited edition Camden Town Brewery ale was launched earlier this month 
  • Brewers use smoked Rauch malt, Perle hops and Marmite to get iconic flavour 
  • Each 4.8 per cent beer costs £2 with shoppers divided over the new product 

A Marmite beer has been met with mixed reviews by shoppers.   

The limited-edition 4.8 per cent ale from Camden Town Brewery in London launched in stores earlier this month, with shoppers spotting it in Morrison’s for £2 per can or £8 for a four-pack.  

So far shoppers are divided over the beer, titled Love Hate, with some praising the product’s ‘rich, dark and quite malty’ flavour, while others said the brand has simple ‘gone too far’. 

Shoppers have given mixed reviews after the launch of Marmite’s new beer titled Love Hate which has been brewed using the classic yeast spread (pictured) 

The limited-edition 4.8 per cent ale from Camden Town Brewery in London launched in stores earlier this month, with shoppers spotting it in Morrison’s for £2 per can or £8 for a four-pack

‘I mean I love marmite on my toast, but this is taking it waaaaaaay too far’, wrote one shopper on Instagram. 

Another Instagram user added: ‘Omg what does it taste like, I’m very intrigued. I’m a complete marmite lover but really not sure about this.’  

But others were more positive about the product, with one shopper sharing his review on Twitter: ‘So, Marmite beer. Well, no surprises that it’s rich, dark and quite malty. 

‘There’s a definite flavour of Marmite, although it’s really not overpowering and compliments the beer well – might even be acceptable to those wrong ‘uns who don’t normally enjoy the stuff. Recommended!’ 

So far shoppers are divided over the beer, titled Love Hate, with some praising the product’s ‘rich, dark and quite malty’ flavour, while others said the brand has simple ‘gone too far’

‘I bought the marmite beer and I think it’s good actually’, said another Twitter user.  

Marmite brand manager Sophie Allan said the product ‘originates from brewer’s yeast so we’ve simply gone full circle and put it back into beer’.

She added: ‘Marmite fans love it when we surprise them and put their favourite yeasty spread into new products, and this will be no exception. 

‘Strictly for our over-18 fans only, with the help of our friends at Camden Town Brewery they’ll be able to enjoy the distinctive taste of Marmite in an ale.’

Ashleigh Amos of Camden Town Brewery said: ‘Marmite is such an iconic brand that’s been dividing the nation for over 100 years, so we couldn’t think of anyone more iconic to launch a collaboration beer with.

‘Combining Marmite’s distinctive flavours with our never pasteurised beer might seem like an unlikely pairing at first – but trust us, you’re going to love it.’

The brewers used smoked Rauch malt and Perle hops as well as Marmite to give the beer a smoky flavour. 

Source: Read Full Article