Owners, co-founders, and mother-daughter duo Juana Williams and Blair Paysinger say they were floored to receive a call in late 2020 asking them to bring their carefully selected collection of Black-owned wares to Anaheim’s Downtown Disney District at Disneyland.
Offering art, stationery, self-care items, books, jewelry, pet items and more, all from Black-owned and operated businesses, Post 21 is an online shop-turned permanent kiosk located just in front of Downtown Disney’s massive World of Disney store, right outside the entrance point for Disneyland and Disney California Adventure Park.
Their company launched in Summer 2020, just as the social justice movement in the wake of George Floyd and Breonna Taylor was getting underway in the U.S. The team began their business, Post 21, on June 1, 2020, 99 years to the date after the Tulsa Massacre and destruction of Black Wall Street. Even the company’s name marks the memory of the tragedy and carries on the legacy of the Black business owners and the self-sufficient economy of that community.
Hoping to sow seeds to somewhat of a new Black Wall Street, the mother-daughter duo launched Post 21 with the goal of connecting consumers with Black-owned brands and connecting Black entrepreneurs with an expanded market.
“We had no intentions of doing a physical location,” Williams revealed, saying they were initially bit in disbelief that it was indeed the Disney Corporation contacting them.
“[Disney] was extremely helpful, they gave us every tool we needed, they answered every question we had and supported us at every step,” Paysinger added.