People are only just realising how Caramac chocolate bars got their name

People are only just realising how Caramac chocolate bars got their name

Brits were devastated to learn Caramac chocolate bars are being discontinued.

Even though it has tantalised our tastebuds for 64 years, Nestle has decided to axe the sweet treat as "there has been a steady decline in its sales over the past few years".

But before we wave goodbye to the confectionary for good, we decided to look back at its origins. And more importantly, how the iconic bar got its name.

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Caramac was originally created by Mackintosh's and, since it launched over 60 years ago in 1959, it has been a mainstay of the confectionery fixtures across the UK.

It was actually an employee that came up with the name, not a fancy entrepreneur. The brand is a combination of 'Caramel' and 'Mackintosh' and was determined through a competition held by the management team at Mackintosh's for their workers at the factory in Norwich.

The distinctive light brown bar is made using sweetened condensed milk, butter, sugar and other flavourings. It is then packaged in its famous red and yellow wrapper.

Caramac has been the topic on everyone's lips after the announcement it is being discontinued – with some saying it's the "end of an era".

On X, formerly known as Twitter, a disappointed Brit said: "What a disgrace – how many more of our favourite chocolates are going to disappear? My hubby loves these."

And another added: "This is incredibly sad news for fellow Caramac Fans everywhere, my thoughts and prayers are with you at this sad time. I will offer no further statement and ask for privacy at this time."

In a statement, a Nestle spokesperson said: "Unfortunately we had to withdraw Caramac from our range as sales were relatively low. It was a difficult decision for us because we're proud of all our products and don't like to disappoint our consumers. We hope you can understand why we took this decision."

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