McVitie’s is set to launch new blackcurrant flavour Jaffa cakes in Tesco

McVitie’s is set to launch new blackcurrant flavour Jaffa cakes in Tesco

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Biscuit lovers favourite McVitie’s will be launching 'Berry Cool’ Blackcurrant flavour Jaffa Cakes in Tesco from April 25, adding the new fruity and juicy flavour to the Jaffa Cakes range – much to the delight of Jaffa Cake fans.

Biscuit, or shall we call them cake fans will be able to enjoy the new flavour, which still has the triple treat of the McVitie’s Jaffa Cakes tangy blackcurrant flavour centre, layered with crackly dark chocolate and a light sponge base.

Whether you're preference is to eat the snack as a tasty compliment to your morning coffee or a mid-afternoon pick me up – the ‘berry boss’ is the perfect treat to get your taste buds tingling.

The new ‘berry cool’ flavour is the latest flavour to join the the existing and much-loved McVitie’s Jaffa Cakes range -The original orange, playful pineapple, the recently launched cheeky cherry and party passion fruit flavours.

Emma Stowers, Brand Director for McVitie's at pladis UK&I, said: “The tangy berry flavour of our new Jaffa Cakes Blackcurrant flavour is the perfect addition to the Jaffa Cakes crew. We're excited to continue to bring new tastes and experiences to Jaffa Cake fans and can’t wait for everyone to try this new fruity, cool berry flavour.

"They're so delicious your sharing box may not last long!”

Biscuit lovers can buy the original orange, playful pineapple, cheeky cherry and party passion fruit flavour Jaffa cakes at Tesco., Morrisons, Sainsbury's and Asda.

The McVitie’s Jaffa Cakes Blackcurrant flavour comes in sharing boxes of 10 cakes for £1.20 per pack, and are exclusive to Tesco in the UK & Ireland from April 25.

Anyone wanting to get their hands on the new tasty treat can find their nearest Tesco, using the store locator, here you will also be able to view the stores open and close times.

Biscuit fans wanting to try something tasty and new can also get the latest KitKats to hit the shelves at B&M – the gooey caramel and mint cookie fudge KitKats for £1.29.

All McVitie’s Jaffa Cakes sharing boxes can be recycled through its partnership with TerraCycle. Find your nearest drop-off point at

  • Tesco
  • Food
  • Shopping advice
  • Asda
  • Morrisons
  • Sainsburys

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