ICELAND has made a big change to the way its home delivery service works in stores and customers aren't happy.
Until recently, shoppers who opted for the supermarket's home delivery service had their items packed for them by staff.
But now, the supermarket giant says customers will have to pack their own groceries at the till.
The home delivery service allows customers to shop for their items in store and have them delivered home another time – it's free as long as you spend at least £20.
It's a convenient option for many customers including elderly people or those who don't have a car.
Previously, customers would take their items to the till point where a member of staff would pack them into bags.
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But customers are now expected to do this for themselves.
Iceland emailed its members with a heads up about the change.
It said: "Within the next few weeks, rather than packing your shopping for you, you'll need to pack your bags yourself for home delivery.
"This is the only thing changing, everything else is staying the same, including free delivery when you spend £20."
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Iceland has shared its advice for packing groceries with customers too.
It said: "Remember to separate your frozen, fresh (chilled) and grocery items into different bags.
"This means they'll be stored at the correct temperatures before they're delivered".
Iceland added that shoppers could ask staff for help if they need assistance packing their shop.
One shopper posted the update in the Facebook group Extreme Couponing and Bargains UK.
But customers have blasted Iceland for the change on social media.
Writing in the Facebook group Extreme Couponing and Bargains UK, one shopper said: "It seems pointless then. I did it because I had a broken arm, others might do it for other reasons, but seems a pointless exercise if you have to bag it up yourself.
"Do you have to go collect it from the delivery van as well?"
Another added: "They may well still be delivering it, but my mum, like other elderly people, would struggle to do their own packing.
"This was your unique selling point, Iceland, and I think it’s rather short sighted of you to change this."
Not everyone was against the change though. One shopper said: "I can see why. Customers would stand and watch the cashier pack up all their shopping – why not give them a hand so it’s done much quicker?"
The Sun has asked Iceland whether this change is permanent or being trialled temporarily and will update this article when we hear back.
The move comes as Iceland has revealed it will offer shoppers aged 60 and over a 10% discount on their shop – but only on one day of the week.
To find your nearest Iceland, visit its website and pop your postcode into the store finder box.
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