Hotel chain turning kitchens into ‘digital food halls’ with culinary group partnership
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A Chicago-based hotel chain is turning its kitchens into “digital food halls.”
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On Wednesday, Graduate Hotels and culinary group C3 (Creating Culinary Communities) announced that they are working together to transform the hotels’ kitchens into Graduate Food Halls, a “new delivery-focused, hybrid digital kitchen concept.”
The hotel kitchens will be remodeled to support operations for up to six C3 brands at once. C3 — which is owned by SBE Entertainment Group — has several restaurant brands including Umami Burger, Krispy Rice and Sam's Crispy Chicken.
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“Instead of being restricted to one menu or cuisine type, diners simply choose their preferred items from any of C3's food hall concepts in one single order,” the announcement said.
Customers will be able to order from major delivery platforms. C3 will also launch its own delivery app soon, according to the announcement.