Chris Noth's ex Beverly Johnson accused him of 'beating her' in 1995

Chris Noth's ex Beverly Johnson accused him of 'beating her' in 1995

Chris Noth’s supermodel ex Beverly Johnson accused him of ‘beating her’, ‘making death threats’ against her and ‘vowing to kill her dog’ in 1995, resurfaced article reveals – as Sex and the City star is accused of rape by TWO women

  • Noth, now 67, was accused of beating Johnson, now 69, threatening to disfigure her, making death threats against her, and threatening to kill her dog in 1995 
  • The allegations were made in court documents filed by Johnson, who tried to get a restraining order against Noth, a resurfaced newspaper article claims 
  • Johnson reportedly ‘told a pal’ that she had ‘never been so frightened in her life’, according to the article, which was originally published by The National Enquirer
  • No criminal charges were brought against Noth at the time
  • The piece has now been resurfaced on Instagram account Diet Prada in the wake of sexual assault allegations made against Noth by two unnamed women 
  • Using the pseudonyms Zoe and Lily, the two women – now 40 and 31 respectively – told The Hollywood Reporter that they had been raped by Noth 
  • The first woman, Zoe, said Noth raped her ‘from behind’ in his apartment in Los Angeles in 2004; the actor began dating his now-wife Tara Wilson in 2001 
  • A second woman, Lily, also accused Noth of raping her ‘from behind’ in his New York home in 2015 – three years after he wed Wilson, with whom he has two sons
  • In a statement to THR, Noth admitted to ‘consensual encounters’ with the two women, but vehemently denied any accusations that he ‘assaulted’ them 

Chris Noth’s supermodel ex-girlfriend Beverly Johnson accused him of ‘beating her’, ‘making death threats’ against her, and ‘threatening to disfigure her’ in 1995 court documents, a resurfaced newspaper article has revealed. 

The article – which was originally published in The National Enquirer – was posted on Instagram account Diet Prada after the Sex and the City star, now 67, was accused of rape and sexual assault by two women in a bombshell report in The Hollywood Reporter. 

According to the article, Johnson, now 69, alleged in court documents that Noth – whom she dated between 1990 and 1995 – ‘beat her’ during their relationship, and that he also made death threats against her while phoning her ’25 times a day’, threatened to disfigure her, and even ‘vowed to kill her dog’. 

The publication reported at the time that ‘Beverly told a pal’: ‘I’ve never been so frightened in my life. I just can’t believe that someone who had once been so tender and sweet could turn into this raging wild man.’ 

Johnson also reportedly tried to get a restraining order against Noth, who was starring in the role of Detective Mike Logan on popular crime show Law & Order at the time – and strongly denied the accusations made against him by the model. 

No criminal charges were ever filed against Noth – who has vehemently denied the new accusations that he raped two women in 2004 and 2015, respectively. The Sex and the City star did however admit to having ‘consensual encounters’ with both women in a statement given to THR. 

Chris Noth’s supermodel ex Beverly Johnson accused him of ‘beating her’, making ‘death threats’ against her, and ‘threatening to disfigure her’ in 1995, a resurfaced article claims

The article, which was originally published by The National Enquirer, has been brought back to light on the Instagram account Diet Prada after two women accused Noth, now 67, of rape 

Johnson’s allegations were brought back to light just hours after THR published an article in which two women – using the pseudonyms Zoe, now 40, and Lily, now 31 – claimed that Noth had raped and sexually assaulted them in 2004 and 2015, respectively. 

The article quotes several ‘insiders’ who alleged that Noth ‘exhibited a vicious streak’ during his relationship with Johnson, with one source telling the publication: ‘Christopher was jealous if Beverly spoke to another man. 

‘He would fly into rages and accuse her of flirting. Eventually, the verbal assaults turned to physical abuse.’ 

That same source pointed to one alleged incident in 1991, when they claim Noth ‘hit [Johnson] in the face with his fist over and over’ after they returned ‘from a party in New York’.  

‘In 1991, on the way back from a party in New York, Christopher was seething,’ the source claimed. ‘As soon as they arrived home, Christopher started in with the accusations and snapped. 

‘He hit Beverly in the face with his fist over and over. Beverly fell to the floor crying, trying to crawl away.’ 

The National Enquirer source claimed that Noth then ‘came to his senses, apologized and assured her he’d never touch [Johnson] in anger again’. 

However the publication reported that the ‘beatings continued’, according to ‘friends of the model’, who allegedly broke up with the actor in February 1993 as a result of his behavior – although the two continued to publicly date until 1995.  

The article then claims that Noth began ‘calling [Johnson] up to 25 times a day threatening to kill her or disfigure her’, with one source alleging that Johnson told them Noth ‘even threatened to kill her dog, Flame’. 

That same source further alleged that Noth ‘broke into [Johnson’s] California home and beat her] on December 20, 1994, claiming that the model’s mother was there at the time and called the police – who reportedly took the actor into custody. 

Despite the insider claiming that Johnson was ‘bruised all over her face and shoulders’, they say the model chose not to press charges or take any further action against Noth because she ‘saw the good side’ of the Sex and the City star.  

DailyMail.com has reached out to representatives for Johnson and Noth for comment.  

The supermodel’s accusations against Noth were also resurfaced in 2009, when Johnson accused another former beau, professional golfer Mark Burk, of beating her and threatening to kill her – claims that the sporting star strongly denied. 

Burk hit back at Johnson with a counter-lawsuit, accusing her of lying and stating his plans to subpoena Noth to testify on his behalf. 

According to the Daily Express, Burk said at the time: ‘Beverly is an unstable woman. She accused me of threatening to slit her throat and slit her dog’s throat – which was complete made up. 

‘Beverly accused Chris of all sort of abuse too, but criminal charges were never brought against him. Now he’ll be forced to testify against her in my court case, and the truth will finally come out.’ 

In his own statement made at the time, Noth denied the 1995 accusations made against him by Johnson, saying: ‘There is no basis to the claims Ms. Johnson made back in 1995. I was approached about Mr. Burk’s situation, but I haven’t been subpoenaed.’ 

However, Johnson’s allegations about Noth have now been thrown back into the public eye as a result of the latest sexual assault accusations being made against him, which prompted the actor’s former Law & Order guest co-star Zoe Lister-Jones to speak out against against the actor – who recently shot back into the spotlight after returning to his role of Mr Big in the Sex and the City reboot, And Just Like That. 

In an Instagram Story shared on Thursday, Lister-Jones detailed her encounters with the embattled actor, claiming that he was ‘sexually inappropriate’ to women who worked at a New York City club he owned, and sniffed her neck while drunk on set of the detective show. 

She did not specify which club the alleged incident took place at, however Noth owns a jazz club in Manhattan, called The Cutting Room, where he met his now-wife Tara Wilson in 2001, when she was working there as a bartender.  

Lister-Jones, 39, wrote that she was inspired to come out with her story after reading the allegations made against Noth in THR.

‘Last week, my friend asked me how I felt about Mr. Big’s death on And Just Like That, and I said honestly, I felt relieved,’ the actress, who is best known for her work on Life in Pieces, wrote referring to Noth’s role on Sex and the City and its spin-off.

‘He asked why, and I told him it was because I couldn’t separate the actor from the man, and the man is a sexual predator.

‘My friend was alarmed at my word choice. And to be honest, so was I.

‘I hadn’t thought of the man in so many years, and yet there was a virility to my language that came from somewhere deep and buried.’

Lister-Jones then explained: ‘In my twenties, I worked at a club in New York that Chris Noth owned and on the few occasions, he would show up, he was consistently sexually inappropriate with a fellow female promoter.’

‘That same year, I was a guest star on Law and Order, and it was his first episode returning as a detective after “SATC,”‘

‘He was drunk on set,’ she alleged in her statement, noting: ‘During my interrogation scene he had a 22 ounce beer under the table that he would drink in between takes.

‘In one take, he got close to me, sniffed my neck and whispered, “You smell good.”

‘I didn’t say anything. My friend at the club never said anything. It’s so rare that we do.’

‘Part of being a woman in this world is taking a certain amount of pride in knowing how to handle yourself in these situations,’ she continued.

‘In denying their impact as a means of survival. And burying the feelings that come with the transgressions that we have been taught are simply to be expected. 

Noth was starring in the role of Detective Mike Logan on crime show Law & Order (pictured) when he was dating Johnson, who was the first black model to appear on the cover of Vogue 


On Thursday night, Noth’s former Law & Order guest co-star Zoe Lister-Jones spoke out to accuse the actor of being ‘sexually inappropriate’ to female workers at a New York club 

In an Instagram Stories post, Lister-Jones, now 39,  accused Noth of ‘sniffing her neck’ 

‘My experiences are small in comparison to the accounts of assault that have so bravely been shared today.

‘Navigating predation at any level is a burden all woman have to bear. And for the most part there is no accountability and no consequence.

‘Chris Noth capitalized on the fantasy that women believe Mr. Big represented,’ she alleged, concluding: ‘F*** Mr. Big.’

Lister-Jones guest starred on Law and Order: Criminal Intent in 2005, the first year Noth returned to the series following the original run of Sex and the City, in an episode entitled Diamond Dogs.  

Her Instagram Stories post marked the first time that one of Noth’s former or current co-stars had spoken out publicly against him in the wake of The Hollywood Reporter’s bombshell report about the actor. 

In the report, both accusers claim that Noth had sex with them from behind in front of a mirror, with the first attack allegedly taking place in 2004, while the second reportedly occurred in 2015, three years after Noth married his wife, Tara Wilson, with whom he has two children.

The two women both also allege that the attacks took place in one of Noth’s homes – the first in his Los Angeles apartment and the second in his New York City property – after the actor invited them over.

On Thursday evening, the Los Angeles Police Department said that it is not investigating the claims against Noth made by the woman in LA ‘at this point’. 

That woman, Zoe, said she visited the actor’s home in West Hollywood to return a book that he had lent her, while the second stated that she went back to Noth’s apartment in Greenwich Village after a date, when he invited her to sample ‘his collection of whiskeys’.

Both women claim that the recent publicity surrounding the Sex and the City reboot – And Just Like That – ‘stirred painful memories’ of their encounters with Noth, who has featured heavily in the news in the past week as a result of the shock death of his character, Mr Big, in the first episode of the new series.

In a statement to The Hollywood Reporter, Noth, who has two sons with Wilson – Keats and Orion – admitted that he had ‘consensual encounters’ with the two women, both of which reportedly took place while he was in a relationship with his wife, but he strongly denied any accusations that he assaulted them. 

Noth’s most famous role is as Carrie Bradshaw’s (Sarah Jessica Parker) love interest John James ‘Mr. Big’ Preston on Sex and the City and now its spin-off

She claimed that her experiences were small in comparison to the other allegations against Noth that were reported on Thursday

She concluded her statement by cursing out Noth’s character on Sex and the City, claiming that he capitalized on the role to seduce women

‘The accusations against me made by individuals I met years, even decades, ago are categorically false,’ the statement reads.

‘These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual. 

‘It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.’

Zoe says she first met Noth while working ‘in an entry-level position at a high-profile firm where Noth and other celebrities regularly had business’ in 2004. She claims that the actor – who was then at the height of his Sex and the City fame and, according to Zoe’s then-boss was seen as a ‘god’ by her and colleagues – began flirting with her in the office.

At the time, Noth had been dating his now-wife Wilson for three years; the pair began their relationship in 2001 after first meeting at The Cutting Room, a New York jazz club owned by the actor, where Wilson, who was in her early 20s at the time, worked as a bartender.

However, according to Zoe, the actor began leaving ‘flirty’ messages on her voicemail – which her boss alerted her to.

Speaking to THR, the boss confirmed that she was aware of the messages, saying that it struck her as strange that the actor would be reaching out to her much younger employee, however she insists she was not in any way concerned by them.

Zoe claims that she was raped by Noth in his West Hollywood apartment when she was just 22 and he was 49 – alleging that the actor invited her and a friend over to the pool at his building. Her unnamed friend confirmed that the two visited the pool and recalled that they sat in the jacuzzi with Noth, who then left a book with Zoe while he went to his apartment to take a call.

She states that Noth then asked her to return the book to his home, telling her that he’d ‘love to know what she thought’.

When Zoe went up to his home to give the book back, she says Noth ‘kissed her’ as soon as she walked through the door, however she says she was not initially concerned by the kiss – and in fact thought it would be a ‘funny story’ she could tell her friends about. 


Noth has two sons with Wilson – Orion (left), 13, who was born in 2008, seven years before the alleged second attack took place, and Keats (right), one, who was born in 2020

However, she says Noth then pulled her towards him, moved her to his bed and removed her shorts and bikini bottoms, before raping her ‘from behind’ while they were ‘facing a mirror’.

‘It was very painful and I yelled out, “Stop!”‘ Noth’s alleged first victim says actor left her bleeding after attack in his LA home

Noth’s first accuser – Zoe, now 40 – claims that the actor invited her to his Los Angeles apartment to return a book in 2004, before raping her from behind. 

She claims that he ‘kissed her as she stepped through the door’ and that she ‘tentatively kissed him back’ before trying to leave his home. 

Zoe alleges that the actor then ‘pulled her toward him, moved her toward the bed, pulled off her shorts and bikini bottom, and began to rape her from behind’ while they were ‘facing a mirror’. 

‘It was very painful and I yelled out, “Stop!”‘ she claims. ‘And he didn’t. I said, “Can you at least get a condom?” and he laughed at me.’ 

Following the alleged incident, Zoe says she saw ‘blood on her shirt’ and returned to a friend’s apartment, which was located in the same building as Noth’s home, to try and wash it out. 

It was there that her friends urged her to go to hospital – where she says she had to get stitches. 

‘I had stitches. Two police officers came. I wouldn’t say who it was,’ she says, claiming that she feared she would ‘not be believed’ and could ‘be fired’ if she publicly accused Noth of rape.

She also claimed that the actor did not use protection, that he ‘laughed at her’ when she asked him to get a condom – and says she was left bleeding after the assault, and had to go to the hospital to get stitches.

‘It was very painful and I yelled out, “Stop!”‘ she told THR. ‘And he didn’t. I said, “Can you at least get a condom?” and he laughed at me.’

After the alleged assault, she says she returned to a friend’s apartment, which was located in the same building as Noth’s home, and tried to wash the blood out of her shirt, before being urged by her friends to go to Cedars-Sinai, where she told hospital workers that she had been assaulted.

‘I had stitches. Two police officers came. I wouldn’t say who it was,’ she says, claiming that she feared she would ‘not be believed’ and could ‘be fired’ if she publicly accused Noth of rape.

When contacted about Zoe’s story, Cedars-Sinai told The Hollywood Reporter that it does not have records dating back to the time of the alleged attack.

Although Zoe has not previously accused Noth of assault or rape, she says did speak to several people about the attack – including her boss at the time, who told THR that Zoe phoned her after the alleged rape and told her Noth had attacked her.

Speaking to the outlet, Zoe’s now-former boss said that her ex-employee sounded ‘upset’ and was ‘in shock’ during the phone call while relaying details of the ‘horrible’ incident, however she says Zoe insisted that she not tell anyone about it.

‘I was 25 at the time. It was a lot. I didn’t know what to do,’ the unnamed woman said.

Noth’s second accuser, Lily, who is now working as a journalist, told a similar story to THR, alleging that the actor raped her in his home in Greenwich Village after they struck up a flirty relationship while she was working as a server at former New York nightclub No.8 in 2015, when she was 25.

At the time, Noth – who was then 60 years old – had been married to his wife for three years and the couple had one child together, Orion, who was born in 2008. They have since had a second son, Keats, born in 2020. 

Both women told THR that the recent publicity surrounding the release of the Sex and the City sequel And Just Like That prompted them to come forward with their claims 

Noth has featured heavily in the press in the past week after his character, Mr. Big, died of a heart attack in a shocking twist in the first episode of the new reboot 

Describing herself as a long-time fan of the actor – whom she knew from his days starring in Law & Order, as well as his role on Sex and the City – Lily says she was ‘truly star-struck’ when he began ‘hitting on her’.

‘I was crying as it happened’: Actor’s alleged second victim claims he raped her in his New York apartment

The second accuser – a woman using the pseudonym Lily, now 31 – alleges that Noth assaulted her in his apartment in Greenwich Village in 2015 after he invited her on a date at Italian restaurant Il Cantinori.

According to Lily, the kitchen at the restaurant had closed by the time they arrived, so they drank wine together at the bar. She claims that she ‘had too much to drink’ but was ‘nowhere near blacking out’ when Noth suggested that they go back to his home to ‘sample his collection of whiskeys’. 

She says they spent time ‘listening to music’ and discussing his collection of ‘books about art and fashion’, before he ‘tried to make out with her’. 

Lily says she ‘cautiously entertained’ him, but that he became more forceful as time went on. 

‘He kept trying and trying and trying, and I should have said no more firmly and left. And then the next thing I knew, he pulled down his pants and he was standing in front of me,’ she says, alleging that he then ‘thrust his penis into her mouth’.

She claims that Noth – who was married to wife Tara Wilson and had one child with her at the time – told her ‘marriage is a sham’ and that ‘monogamy is not real’, before raping her. 

‘[Suddenly] he was having sex with me from the back in a chair,’ she said. ‘We were in front of a mirror. I was kind of crying as it happened.’

After the alleged attack, Lily says she ‘went to the bathroom and put on her skirt’, adding that she ‘felt awful… totally violated’. 

‘He was hitting on me, for sure. I was flattered. I knew he was married, which is shameful of me to admit,’ she said.

According to Lily, Noth asked for her number and later asked her out for dinner; they arranged to meet at Italian restaurant Il Cantinori – which featured in an episode of the original Sex and the City series.

However, by the time the pair met at the eatery, the kitchen had closed, so Lily says they ‘had wine at the bar’ and discussed Noth’s lack of interest in appearing in a potential third Sex and the City movie.

Lily admits that she ‘had too much to drink’ but insists that she was ‘nowhere near blacking out’ when the actor invited her to his nearby home in Greenwich Village so that they could ‘sample his collection of whiskeys’ together.

The woman – who describes herself as being ‘not super sexually active’ at the time – insists that she did not believe he would try and have sex with her, and that she simply though they would ‘drink whiskey and talk about his acting career’.

Once inside his ‘amazing’ home, Lily says the pair listened to music and discussed the actor’s collection of art and fashion books, before he began trying to ‘make out with her’.

Although she admitted that she ‘cautiously entertained’ him, she says that she was hesitant because he was ‘older and looked older’ than her.

However, Lily says he became more forceful as time went on, claiming that he ‘kept trying and trying and trying’.

‘I should have said no more firmly and left,’ she said, claiming that ‘the next thing she knew’ he had pulled down her pants and ‘was standing in front of her’, before ‘thrusting his penis into her mouth’.

She says that she mentioned the fact that he had a wife and child, only for the actor to tell her that ‘marriage is a sham’ and ‘monogamy is not real’. Lily claims Noth then raped her from behind in a chair in front of a mirror.

‘He was having sex with me from the back in a chair. We were in front of a mirror. I was kind of crying as it happened,’ she says.

After the alleged assault took place, Lily says she went to the bathroom and put on her skirt, claiming that she ‘felt awful’ and ‘totally violated’.

‘All of my dreams with this star I loved for years were gone,’ she added.

While in an Uber home, Lily says she spoke to a friend – who was named Alex by THR – on the phone, whom she told that Noth had sex with her ‘pretty forcibly’. Despite her friend insisting that Lily should phone the police, she says she refused to. 

The second woman – Lily – claims that the alleged attack took place in Noth’s Greenwich Village apartment (building pictured) after they met while she was working as a server in a club

Lily says she was working as a server in the VIP section of New York nightclub No. 8 (pictured), which has since closed, when Noth ‘hit on her’ in 2015 

According to Lily, she and Noth went on a date to Italian eatery Il Cantinori – however the kitchen was closed by the time they got there, so she says they drank wine at the bar

The restaurant actually featured in season four of Sex and the City, serving as the location for lead character Carrie Bradshaw’s 35th birthday party (pictured) 

Speaking to the publication, Lily’s friend Alex confirmed her story and claimed that she listened to a voicemail Noth left on Lily’s phone after the incident.

According to Alex, Noth said in the message: ‘Hey, hope you didn’t take anything wrong last night. We had fun. Just want to make sure you didn’t take it the wrong way.’

However Lily offered a different recollection of the message, claiming that Noth told her: ‘I had a nice time and would really appreciate it if you wouldn’t talk to your girlfriends. If we could keep this between you and me, that would be great.’

Lily also handed over text messages sent between herself and Noth in March and April 2015 to The Hollywood Reporter, in which the pair seemingly discussed the incident, with the actor asking whether Lily ‘enjoyed their night last week’, adding that he ‘thought it was a lot of fun’ but that he ‘wasn’t quite sure how she felt’.

According to the outlet, Lily responded that she ‘certainly enjoyed [Noth’s] company’ but that she ‘felt slightly used’, before suggesting that they continue their conversation on the phone.

Noth went on to propose that the pair meet up for another date, sending her messages suggesting that they ‘have a drink’ and telling her that it ‘didn’t have to be at his place although he has the best whiskey’.

In another message seen by THR, Noth reportedly asked Lily: ‘Oh mysterious one… where did you go.’

Lily says she agreed to see him for dinner on one occasion but ultimately canceled and the two did not meet again.

Neither she nor Zoe have spoken publicly about their accusations until getting in touch with The Hollywood Reporter ‘months apart’ after being prompted by the frenzy of publicity surrounding the news about the new Sex and the City reboot, which was first announced in January of this year.

The accusations against Noth come just one week after he hit headlines the world over while reprising his role as Mr. Big in the Sex and the City reboot And Just Like That – in which his character controversially dies of a heart attack after doing a workout on a Peloton bike.

Mr Big’s shock death sparked outrage among viewers – and prompted furious backlash from Peloton, whose shares dropped 11 per cent in the wake of the debut episode’s premiere last Thursday.

Three days after the first two episodes aired on HBO Max, Peloton hit back at the show by airing a commercial featuring Noth in his role as Mr Big – alongside real-life instructor Jess King who starred as his trainer in And Just Like That.

That commercial has now been deleted from Peloton’s social media accounts – as well as from the account of King, who featured in it alongside Noth.

In a statement made to DailyMail.com, a spokesperson for Peloton addressed the allegations made against Noth, saying: ‘Every single sexual assault accusation must be taken seriously.

‘We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.’

HBO Max has yet to publicly comment on the allegations; DailyMail.com has reached out to representatives for Noth and the streaming site. 

Peloton DELETES viral ad starring Chris Noth as Mr Big from social media in wake of bombshell allegations of sexual assault… after Ryan Reynolds made clip in record time

  • Chris Noth has been accused of sexual assault by two anonymous women
  • The SATC actor has denied the claims, calling them ‘consensual encounters’
  • Noth teamed up with Peloton for a commercial after his exit from the show
  • However, all traces of the ad have now been deleted on Peloton’s social media
  • Peloton CEO John Foley was also confronted by fans on Twitter about the ad

Peloton has deleted its viral commercial starring Chris Noth as Mr. Big from its social media pages, after bombshell allegations of sexual assault were made against the actor on Thursday.

Noth, 67, has denied the claims of two anonymous women that have both come forward to The Hollywood Reporter – one of whom claims she needed stitches after an alleged 2004 assault in his apartment when he was 49 and she was just 22.

The claims have surfaced days after Noth teamed up with the exercise company, to cash in on his character’s controversial death scene while riding a Peloton bike in the Sex and the City reboot And Just Like That.

Peloton has deleted its viral ad starring Chris Noth as Mr Big from social media in wake of bombshell allegations of sexual assault made against him by two women

No longer available: A link to the original post by Peloton is no longer showing up on its Instagram 

In statement, Peloton confirmed to DailyMail.com on Thursday: ‘Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.’

The commercial was produced by movie star Ryan Reynold’s marketing company Maximum Effort, with the actor also providing voiceover duties. It was pulled together in a record-setting time of just 36 hours.

Reynolds – who has now deleted it from his Twitter – came up with the idea for the 38-second commercial with Peloton CMO Dara Treseder.

Jess King, senior fitness instructor at Peloton, also deleted the ad from her account and it has been removed from the company’s YouTube channel.

Last week, Peloton shares nosedived 11% after Noth was killed off after his character was last seen using the bike.

The company responded by issuing a statement through Cardiologist Dr Suzanne Steinbaum, insisting that Mr Big riding a Peloton bike would have helped delay his fatal heart attack.

Then, taking a more creative approach to the damage control, the company released the Ryan Reynolds-produced ad on Sunday, December 12, just four days after the episode aired on HBO Max. 

Hitting out: Many took to social media to call out Peloton following the claims of sexual assault against Noth who starred in the ad 

The moment the story about Noth broke on Thursday morning, angry fans rushed to social media to demand the ad be pulled.

‘And now Chris Noth has been accused of sexually assaulting two women. losers all of you, delete this,’ one angry fan tweeted at Peloton’s official Twitter account.

Another user tweeted at Peloton, asking: ‘So now you are using an accused rapist Chris Noth in your ads ? That’s what happens when you put hype before integrity. Maybe don’t take 24 hours to plan your ads next time?’

Co-founder and CEO of Peloton John Foley was also directly tweeted at, with the question: ‘Are you sorry for hiring Chris Noth ? Don’t hire sexual predators to be in your ads.’

‘Please give as much attention to these two women and their story about Chris Noth as you gave to the Peloton jokes,’ survivor Abby Honold tweeted at THR’s account.

Honold added: ‘And don’t forget that coming forward about sexual assault does NOT mean that you get showered with money, fame, or compliments. It’s brutal, painful, and scary.’

Another tweet said: ‘So should peloton just pack it up and call it a day? Not a great look with the Chris Noth accusations coming out now.’

Claims: Co-founder and CEO of Peloton John Foley was also directly tweeted at with a tweet accusing Noth of being an alleged sexual predator 

And Just Like That: The actor teamed up with the company to cash in on the viral moment from the show 

 

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