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AMC Entertainment wants Americans to snack on its popcorn while sitting at home.
CEO Adam Aron tweeted Tuesday that he had "yet another meeting" taste-testing recipes for microwaveable and ready-to-eat AMC Theatres Perfectly Popcorn. The world's largest cinema operator hopes to roll out the new popcorn product nationally in the U.S. in 2023, he said in the tweet.
Aron's update on microwaveable popcorn comes after he said during an earning call earlier in August that recipe development was "going extremely well." In 2023, the company plans to sell it in grocery and/or convenience stores, he said.
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AMC first announced plans to sell its popcorn outside of movie theaters in November 2021. In addition to developing microwaveable popcorn, the company said it would start selling freshly-popped popcorn from kiosks at certain malls across the country. The cinema operator also plans to make popcorn available for home delivery from theaters. Additionally, AMC said it plans to sell to-go packages at its theaters for takeout and pickup.