Taco Bell is launching its first global campaign (North America, United Kingdom, Australia, India, Costa Rica, Guatemala and Puerto Rico, to name a few), and it involves the moon.
Set for May 4, during a new lunar phase, the world’s largest and brightest object in the night sky will resemble a taco. Taco Bell is calling this the “Taco Moon” where between 8-11:59 p.m. taco lovers can head to their nearest Taco Bell or online for a free Crunchy Taco. Over 20 markets will be eligible to receive one of Taco Bell’s #1 best-selling menu items.
“Taco Bell has been an established brand in the U.S. for nearly 60 years and we are thrilled by the accelerating fandom we’re seeing globally,” said President of Taco Bell, International, Julie Felss Masino. “As we’re opening more and more restaurants internationally, we know the May 4 moon will take us to new ‘heights’ as we introduce ourselves to new future fans in a delicious way.”
With 7,000 restaurants in the U.S. and 10,000 restaurants globally, this will be Taco Bell’s record for most tacos given away in a single day.
In other food news, McDonald’s Japan is releasing a triple-thick “Samurai Mac” burger.
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