Rihanna‘s lingerie brand Savage x Fenty has announced plans to open its first brick-and-mortar storefronts in 2022. The first physical location will open in Las Vegas later this month before several additional stores pop up in Los Angeles, Houston, Philadelphia and Washington, D.C. throughout this year.
“2022, we coming in HOT!” Rihanna wrote on her Instagram. “we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!”
“can’t believe it’s actually that time,” she added, “and I can’t wait for you to have this experience irl…. our very first locations: Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC.”
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Images posted to social media show a storefront with the label’s emblematic logo and signature colorways. In a statement to WWD, the brand said, “On the heels of the brand’s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets.”
In September, Rihanna unveiled the third lingerie fashion show for the brand, featuring a star-studded lineup of performers and models including Adriana Lima, Emily Ratajkowski, Erykah Badu, Gigi Hadid, Jeremy Pope, Joan Smalls, Nyjah Huston, Precious Lee, Sabrina Carpenter, Troye Sivan, Vanessa Hudgens and several others. Two months following the presentation, RiRi herself starred in Savage x Fenty’s holiday collection campaign.
Notably, Savage x Fenty’s all-inclusive sizing ranges from 32A to 42H/46DDD for bras and XS–3X/S–XXXL for underwear and sleepwear.
Elsewhere in fashion, here are 10 brands you should be looking out for in 2022.
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