Following the launch of the “Bone/Multi” colorway last week, New Balance returns with the latest addition to its retro futurism-inspired XC-72 sneaker for its Shifted collection series.
Offering a modern interpretation of retro-runner silhouettes, this sneaker fuses the design cues from the XC15, 375 and 620 models with nostalgic details such as its square toe inspired by 1970s concept cars.
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As well as its signature mix of suede and mesh construction, this drop sees the XC-72 arrive in stealthy gray, black and white hues. The iconic “N” logo adopts a black color on the lateral side contrasting with the medial side’s beige. Elsewhere, the rubber outer sole is split with black and gray on either side with a white divider extending to the toe box.
For its accompanying campaign, New Balance taps Kuwait’s Del.Ten, creative director and co-founder of OTB (Out The Box) — a creative content creation agency to highlight the sneaker’s bold details.
The New Balance XC-72 is slated to launch at the brand’s Middle East stores and select retailers on September 12.
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