pgLang, the creative service company founded by Kendrick Lamar and Dave Free, has announced an upcoming collaboration with Calvin Klein.
The venture shared a series of teasers on Instagram, revealing titles that feature Mecca Allah, Baby Keem, Travis Bennett, Ryan Destiny and Keith Powers, Amber Wagner, Brent Faiyaz, Exavier and a seventh untitled entry that fans are assuming is a work of K-Dot’s. All the videos will be directed by Free.
This Calvin Klein collab marks the first public activity of pgLang since its launch in October 2020. In a previous interview with Lamar and Keem, the DAMN. rapper shared that the company “represents loyalty and trust.” He said, “I’ve seen pgLang before it was even an idea that came to fruition. It’s sticking to and believing in something, even when you don’t know how it will be created, and it starts out as just a small idea. I believed in it, and I stuck to it and now everything is paying off. So I’ve seen it from when there was no idea, to now. So to me, pgLang represents loyalty and trust.”
Watch the teaser of “SeeU” with Mecca Allah above.
Elsewhere in music, Justin Timberlake will be performing at Joe Biden’s presidential inauguration.
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