Legacy beverage maker Coca-Cola and its Coca-Cola Creations division have tapped the cool, Americana youth brand PacSun to collaborate on a new men’s line for Spring/Summer 2022.
The new collab celebrates Coke’s latest addition to its family of beverage flavors, named “Starlight,” and features a range of wearable items, including T-shirts, swim shorts, and pullovers. With galaxy-inspired design motifs woven into the collection, the pieces feature Coca-Cola’s brand logo affixed to a colorful globe decal, with “Taste A New World” printed next to it.
Myriad colors of purple, navy blue, and black trunks and sweat shorts, alongside a white vintage-graphic “Coke Bottle” tee, rounds out the collection. A standout item includes a reimagined “Promo Tee” that resembles a 1980s vintage concert T-shirt.
Commenting on the joint venture, Coca-Cola Licensing Manager of North America, Becky Anderson, says, “t’s always great to work with PacSun, especially when a project like this one comes along.”
“The way they interpreted the Starlight graphics and design elements across the collection really showcases their strengths and offers a range of options to fans of our brands,” she added.
Both brands also feted the collab with a launch party held at PacSun’s downtown Los Angeles flagship store, where guests witnessed a “surprise astronaut landing.”
The new Coca-Cola x PacSun SS22 collaboration item prices range from $30 USD to $70 USD, with the collection being available now on the brand’s website.
In other news, saturated colors and bold black ruled the Oscars and ‘Vanity Fair’ after-party red carpets.
Source: Read Full Article