Wall Street analyst weighs in on the AMC-Universal movie release deal
AMC CEO addresses Universal deal: There’s no ill-will between companies
AMC Entertainment CEO and President Adam Aron gives an update on his company making a deal with NBCUniversal regarding theater vs. digital movie releases and says this is a new revenue opportunity.
AMC Theaters and Universal Pictures struck an unprecedented new movie exclusivity deal on Tuesday.
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They agreed to collapse the exclusive theatrical window from the traditional 90 days to a minimum of just 17 days, or the first three weekends.
After the theater run, Universal and its specialty label, Focus Features, which are both owned by Comcast, will have the option of steering a film to premium on-demand, including AMC’s service. The shortened window only applies to premium video-on-demand, which often means digital rentals cost $20 and not standard on-demand price for other home platforms.
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The new deal covers Universal films, which include the “Fast & Furious” franchise, “Jurassic Park” movies and the “Despicable Me” series, in the U.S. over the next three years.
The companies didn't share the financial breakdown of the historic deal but AMC, which is the world's largest theater chain, is reported to be sharing in the profits from the premium on-demand orders.