H&M unveil new exclusive sustainable Conscious Collection for autumn

H&M unveil new exclusive sustainable Conscious Collection for autumn

H&M's Conscious Collection, made entirely from recycled materials, continues to highlight the high street fashion brand's commitment to use only sustainably sourced materials by 2030.

H&M's autumn/winter 2019 collection has just been unveiled online and features a laid back, sophisticated vibe.

The new H&M Conscious exclusive collection goes on sale online at HM.com and in stores across the UK from 26 September.

The range features softly tailored check separates, figure fitting dresses and oversized hoodies, in an earthy colour palette of light neutrals, black with pops of orange and red.

Speaking about the new season collection, Maria Östblom, Head of Design Womenswear at H&M said, “H&M’s Fall 2019 Conscious Collection is all about the timeless classics and wardrobe staples you never get tired of.

"Long-lasting design in more sustainable materials and the autumn must-haves you need to update your wardrobe”

Always at the forefront of fabric innovation the key material in their latest collection is recycled polyester found in the dresses, shirts, knitwear, outerwear and tailored pieces.

“We want to use our size to lead the change towards circular and renewable fashion. The H&M Fall 2019 Conscious Collection is an amazing example of how far we have come with technology and innovations replacing conventional materials with recycled alternatives,” says Pascal Brun, Global Sustainability Manager at H&M.

The new H&M Conscious Exclusive collection launches on 26 September HM.com .

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